Customer Intelligence for Growth-Stage Brands

Your Best Customers Are a Mystery.
Let’s Fix That.

Meros Labs transforms raw transaction data into a complete picture of who your customers actually are — segmented, enriched with demographic intelligence, and translated into decisions your team can act on next week.

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The Problem

You’re Making Million-Dollar Decisions
With Incomplete Information.

Most growth-stage companies have more customer data than they know what to do with — and less insight than they need to act on it.

01

Your experiments hide the truth

You run A/B tests and see flat results at the aggregate level — so you move on. But buried inside that noise is a segment where the experiment moved the needle by 40%. Decisions get made on averages that hide what’s actually happening.

02

Your best customers are invisible

A small group generates the majority of your revenue. You know they exist. You don’t know who they are, what they care about, why they stay, or how to find more of them. You’re flying blind on the segment that keeps your business alive.

03

Your acquisition engine has no compass

Without knowing your true LTV by customer profile, every CAC decision is a guess. You’re spending the same amount to acquire customers worth $1,200 as customers worth $50 — and you don’t know which is which.

The Strata Method

Raw Data In.
Customer Intelligence Out.

A three-step proprietary methodology that takes your transaction data from flat to actionable in two weeks.

01
Step 01

Behavioral Mapping

Starting from raw transaction data — purchase history, products, prices, zip codes — we identify the natural behavioral groups inside your customer base. Every customer assigned to exactly one segment using a hybrid clustering methodology.

Hybrid K-means clustering · Rule-based flagging
02
Step 02

Demographic Enrichment

We enrich each behavioral segment with zip-level demographic intelligence — income, life stage, household composition, and our proprietary Wellness Propensity Index. Now you know not just how your customers behave, but who they actually are.

7 demographic variables · 8 life stage classifications · Proprietary index
03
Step 03

Strategic Translation

Every segment becomes a specific business decision with a dollar value attached. Not a slide deck of clusters — a prioritized action plan your finance and marketing teams can execute immediately.

Dollar-quantified recommendations · Actionable within one week

The Strata Method · Proprietary to Meros Labs

0%
of revenue from top 30% of customers
Revealed in our Wellpath demo analysis
$0K
in at-risk revenue identified
177 lapsing high-value customers surfaced
2 Weeks
from raw data to strategic recommendations
Standard delivery across all engagement tiers

“$102K–$160K in projected revenue opportunity identified across six specific initiatives in a single analysis.”

See It in Action

A Real Analysis.
A Fictional Company.

We built a complete customer intelligence analysis on Wellpath — a fictional wellness marketplace. 1,000 customers. 9 behavioral segments. The same methodology, applied to your data.

Interactive Explorer

Explore the full analysis live

Click through every segment. Filter by demographic profile. See behavioral patterns, product mix, and CAC recommendations across the full customer base.

Open Live Explorer →
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Full Case Study

Read the complete findings

The methodology, the enrichment layer, six dollar-quantified strategic recommendations, and a $102K–$160K revenue opportunity summary.

Read Case Study →
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Why Meros Labs

Not Another Dashboard.
Not Another Agency.

Meros Labs
Hire an Analyst
Generic BI Tool
Behavioral segmentation from raw data ✓ Sometimes Rarely
Demographic enrichment layer ✓ Rarely ✗
Dollar-quantified recommendations ✓ Rarely ✗
Two-week delivery ✓ ✗ ✗
Operator-level finance expertise ✓ Varies ✗
Proprietary methodology ✓ ✗ ✗
No ongoing subscription required ✓ ✗ ✗
About

Built by an Operator.
Delivered Like a Product.

I’m Ethan Markert — a B2C finance operator who spent a decade at Tinder and DoorDash owning the financial strategy behind their subscription products. I sat in rooms where the data had to turn into a decision, not just a finding. I built segmentation systems across customer bases of tens of millions of users.

Meros Labs exists because I kept seeing the same gap: companies getting analysis outputs they didn’t know how to act on. The Strata Method closes it — delivering customer intelligence, demographic enrichment, and strategic translation in two weeks.

10 Years B2C Finance Tinder · DoorDash 25M+ Customers Segmented

Ready to See What’s Inside
Your Data?

Book a free 30-minute intro call. We’ll discuss your customer data and show you exactly what The Strata Method would surface.

Book Your Free Call
ethan.markert@gmail.com No commitment · No pitch deck · Just a conversation